‘s controversial decision to ban junk food adverts on the tube really has worked, a study suggests.
Academics have calculated Londoners purchased around 385 fewer calories each week now than they would if the ban was not introduced.
This is the equivalent of one-and-a-half bars of chocolate, according to researchers who say the advert ban could work elsewhere.
Transport for ‘s advertising ban, signed off by the Mayor, was implemented in February 2019.
Its blanket approach, adopted on every TfL mode of transport, blocks all promotions of food and drinks high in fat, salt and sugar.Items affected include cheeseburgers, salted nuts and sweets.
But critics at the time called it ‘absurd’, warned it would barely make a difference and pointed out that unhealthy food could still be displayed through ads for food delivery companies, such as Deliveroo and Just Eat.
The new analysis, of the shopping habits of roughly 1,000 families in London, shows the policy cut their energy intake from unhealthy food.
In response to the findings, London Mayor Sadiq Khan, said: ‘It is a scandal that London has such high levels of child obesity and, that in a city as prosperous as ours, where you live and the amount you earn can have such a huge bearing on whether you have access to healthy and nutritious food’
Mr Khan blocked food and drinks high in fat, salt and sugar from being advertised three years ago on Transport for London’s underground, rail network and bus stops.Pictured: People walking adverts for McDonalds burgers in Oxford Circus underground station before the ban was introduced
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